Who we are

We are not a cosmetic company. We are not a health food company. We are also not just a fashion company. We are a proactive movement based in Sonoma County, California striving to provide a complete treatment options to enhance natural beauty by supporting inner well being and health. We are a proactive (not reactive) health and beauty venture.

Our philosophy

To enhance a long lasting beauty, it is not just about creating high quality cosmetic products. Cosmetic products are reactive solutions and they can only enhance ones beauty in a limited way. We want to push those limits. To awaken the real beauty that is inside every one of us, we strive to provide the whole treatment options to activate the full potential by being proactive and preventive.

The core of ones beauty is tightly bonded with well being of our mind, health and full nourishment of our bodies. If one of these is missing, no skin product will do well in a long term or no healthy food snack or a beautiful dress can have enough of an impact. If a body isn’t getting the right kind of nourishment, skin will never glow. At the same time, feelings of guilt for enjoying foods that are not on the healthy list while spending amazing time with our friends or family, traveling or chasing our dreams can do more harm to our health than the food itself. If we feel stressed about looking into a mirror and not confident in your own skin, our skin wont reward us with smoothness and shine.

Our mission

We thrive in creating products that are holistic and make us feel good not only on the outside, but even from within. We are also realistic and realize in today’s stressful and busy world it is not always possible to live in a perfect harmony. We are exploring new ways that make incorporating our products in everyday life simple and enjoyable.

Without nature, none of these would be possible. Trees are a soul of our planet. While adapting to a modern life, we want to make sure to do our part to nourish, care and cherish them. Every year, we donate a % of our sale for tree planting especially in the USA , Brazil and India, where the importance of trees unfortunately often gets forgotten. We promise to do even more in the upcoming year as we grow and explore new opportunities.

Story of Sofia

I was born and raised in a small farm in the heart of Europe. My large family has always been tightly knit with nature. While growing up, I spent a lot of time at my grandparents small family farm. My mom, a passionate herbalist, would make me special blends of teas and home made creams to calm my sensitive skin. My dad is a beekeeper and has a small company primarily selling liquors that he makes all by himself out of any fruits anyone can think of. 

I never fully understood his passion in liquors. But what I liked were all the essential oils and extracts he would make using the same machinery. Seeing the large amount of produce that took many people to lift, transform into only few drops of something so strong, fragrant and delicious was mind blowing even for me.

Being deeply interested in music and fashion, I started traveling abroad at the age of 15. Living a very busy lifestyle, I fully transformed my diet to eating the easiest and fastest meals. Thanks to my young age I didn’t see much of a change straight away. The issues started appearing slowly, one by one. Me having to cancel my photo shoots due to eczema started becoming more and more common and even the best moisturizers didn't stop my skin from getting itchy and dry.

At that point, I started realizing that the root of all this was in me being malnourished. I wasn't lacking on calories. What I was lacking on was the right kind of nutrition. I cut down on most of my other activities and started my journey of recovering and healing my body by understanding the power of nature. Seeing the huge impact of what we put in our body and skin on my overall health and energy, I spent following years exploring and learning the best health and beauty secrets from cultures all around the world.

 

Few years ago I found my second home in California and met new friends, who were having similar health issues as I used to have. I recommended them to take the same approach that healed my body. Within just few weeks they started feeling a big difference. It encouraged me to apply some tricks that I observed during my travels and share with others what I truly believe can make them feel life again. To do that, I started collaborating with few incredible people that I truly admire, doctors and bio tech researchers from Silicon Valley, to help me and my team combine our knowledge and create products that people can easily use in their every day life. I cant wait to share each of these wonderful creations with the world, one at a time.

 

***Statements on our site have not been evaluated by the FDA. Our products are not intended to diagnose, treat, cure or prevent any disease. We are not doctors, therefore always consult with your doctor first